Tuesday, June 25, 2013

Creativity and New Media

My classmate and I made this YouTube video this year for our marketing class. He has experience editing video so he was able to edit it well enough to resemble a Billy Mays-type commercial. The video is about a newly invented product called the Teecil. It is simply a golf tee and a pencil in one. The video has over 54,000 views and the creator of the Teecil has received orders that have referenced our video. It's pretty incredible to see how effective this new media tool is, especially for something like marketing.

Here is the link to the video posted on my friend's YouTube channel (moderate profanity): Jimmy with the Teecil

(I'm the golfer...)

1 comment:

  1. wow, you do find everything on the Internet!!!

    New Media is the new frontier of advertising and marketing but this frontier is no longer unexplored but conquered. If we see TV as old media, any advertisement on TV points to or is accompanied by a link to Facebook page, web page, Twitter, etc...

    ReplyDelete